Ways to make a logo ?
The logo is the “imprint” of the brand. It symbolizes services, goods, values and history. The logo may be a trademark, in this case it requires registration. Read more about how to create a logo for a business. The purpose of the logo is to identify the company in the information noise. To create a really cool logo, you need to consider some principles.
You can create a logo in various ways and each of them has both advantages and disadvantages. For example, not every method is free, just as not everyone can guarantee the creation of a high-quality logo. So, today the most popular ways to create a logo are 3 options:
- Hire a professional designer or a design agency. If you have the budget for it, then this is the best solution. The designer will be able to create a perfectly suitable logo that meets all your expectations.
- Use an online generator. If you don’t have the means to order a logo design from a professional, you can find many online tools. Some of these wonderful online generators allow anyone to easily create a beautiful logo: for example, Turbologo.
- Use the help of a freelancer. You can also find an intermediate solution. Sites like Upwork, Fiverr, allow you to hire freelancers at more affordable prices, but at the same time you get a professionally designed logo
Look at the logos of other companies similar to yours. The logo is not created because it is necessary or fashionable. The logo should have a certain function, the benefit of the company. The logo should be simple: The simple logo design makes it easy to recognize it and allows the logo to be versatile and memorable. The logo should reflect the brand’s personality. Once you understand what makes your brand unique and what values it supports, it will become easier to develop a design.
The most important thing when creating a logo is not to forget that the image on the screen is different from the printout. Perhaps the logo looks really great on the site, but this does not guarantee that it will look just as good on a business card, letterhead and other promotional materials. Always create a logo only in vector format, so you can change its size as much as you want. First, create a black and white version and see how the logo looks at different scales, from a business card to a billboard.
The logo is not created because it is necessary or fashionable. The logo should have a certain function, the benefit of the company. Therefore, at the initial stage of creating a logo, you should clearly imagine who your customers are, what they like, what qualities of your company they value. It is necessary to find out this in order to create a logo that will evoke the feelings and emotions that you need and thus create a positive brand of your company.
- Stick to 2 primary colors, and don’t use more than 4. A small amount allows you to achieve the desired effect.
- Select only 1 or 2 primary colors, and the rest should be additional colors barely distinguishable.
- Resist the temptation to add more colors — use more shades instead.
- Provide enough white space so that the eyes can stay relaxed.
